01
Complete portals from scratch
Concept, data model, frontend, editing tools. No half measures and no page-builder leftovers.
FREISBERG — PORTALS FROM SMÅLAND, SWEDEN
Deep woods.Good light.Large portals.
40 years of programming, 30 of them on international, multilingual portals. Built on a farm in a forest clearing, five kilometres to the nearest neighbour — and surprisingly good internet.
40
years programming
30
years multilingual portals
27
languages in the largest portal
1
person to talk to
SKOG
WHAT I DO
Whole portals. From empty directory to running service.
02
Multilingual & translation workflows
Languages that carry the structure from day one instead of being bolted on — including a workflow for whoever maintains it.
03
Databases & backend
Clean structures that still make sense after ten years and a million records.
04
SEO structure across languages
hreflang, sitemaps, proper URLs per language — so Google understands what people already do.
05
Brand, palette and illustration
Logo, palette, a picture language of its own — and everything it becomes in print and at large format. Reduced, geometric, with room to breathe.
06
Hosting & operations
Servers, updates, backups, monitoring. You get a website, not homework.
SPECIALITY
One site. Twenty-seven languages. One person.
Multilingual is where most projects get expensive — because it arrives last. I build for it from the first line.
From the start
Language lives in the data model, not in a plugin layered on afterwards.
Translating without fear
Content and translation run separately from the code. Nobody touches a file to change a word.
Fallbacks that make sense
A missing translation breaks nothing — the page falls back cleanly to the next sensible language.
Legible to Google too
Every language with its own URL, hreflang and sitemap. Otherwise only people who already know you will find you.
SPECIALITY
One palette. Every format. One hand.
Code and appearance aren't two trades here. Someone who knows the data structure designs the surface differently — and someone who drew the mark fits it into the grid more cleanly.
Palette and type
A palette that holds on screen, in print and at large format. Written down as values, not as a feeling.
Logo and brand
From the mark to the letterhead to the business card. A system everything else follows from, not a single picture.
Beyond the screen
Stationery, print, signage, vehicle and large format. The same brand, at another size and on another material.
Interface and use
How something feels, not just how it looks. Short paths, and buttons where people look for them.
This page is the example.
None of it is a mock-up: the same colour values run in the stylesheet, and the same typeface sets both the headline and the small print.
- Paper #F5F1E6
- Ink #161614
- Coral #E4572E
- Blue #2E86AB
- Mustard #F2B33D
- Jade #1FAA8F
- ArchivoHeadlines, stretched to 125 % width
- JetBrains MonoFigures, labels, marginalia
SELECTED WORK
Eight projects that actually exist.
ALL LIVE · CLICK TO OPEN
EXHIBIT 01
rail.world
Train connections worldwide
A large route database of legs, changes and night trains — kept by travellers, not by a booking engine.
EXHIBIT 02
nachtzug.net
Every night train in one place
Timetables, compartment classes and fares for night trains worldwide. Independent, no paid placements.
EXHIBIT 03
kupe.social
Journeys that cross
Finds people whose route runs parallel to yours for a while. For solo travellers, without swiping.
EXHIBIT 04
railnest.net
Sleep where the train stops
Curated places to stay within a five minute walk of the platform. Measured footpaths, not straight lines.
EXHIBIT 05
railworld.se
Railworld AB
Company site and umbrella for several rail travel platforms. Trilingual, illustrated, very tidy.
EXHIBIT 06
brwa.se
Byggnads Snickare BrWa AB
A carpenter's site in Småland, Swedish and German. Small, fast, brings in enquiries.
EXHIBIT 07
skogslya.com
Architecture for animals that live outdoors
Modular wooden houses on a shared grid — sleep, connect, heat, feed. No plastic, no chemicals, no kennel.
EXHIBIT 08
weltreisebaer.de
A bear collecting countries
Travellers take him along and send a photo. New countries are entered by his owner himself — map, counter and page follow along.
ABOUT
Forty years of code, briefly.
I started when programs were still thought through on paper, because machine time was expensive. I kept the habit — it still saves the most money.
For thirty years I have built international portals: many languages, many records, many years of uptime. The company behind it is Railworld AB in Älmhult. The work usually happens somewhere else: on a remote farm, deep in the forest.
1984
First lines of code. Never stopped for longer than a few weeks since.
1996
First international portal. Multilingual becomes the through-line.
2022
Moved to Sweden. Shorter walk to the forest, longer drive to the shop.
Today
Railworld AB in Älmhult — own portals and client projects — concept to operations, all from one pair of hands.
Interested? Then write to me.
Tell me in three sentences what you have in mind. I will answer honestly whether I am the right person for it — even when the answer is no.
hej@freisberg.comNO PHONE · USUALLY A REPLY WITHIN A DAY